Sr. Product Marketing Manager

About Us

At Edge Delta, we’re building a new way to do observability. We process data as it's created and give customers the freedom to route it anywhere. Now, DevOps and SRE teams can make observability costs predictable, surface the most useful insights, and shape data however they need.

We are a high-growth Series B startup with $81M in total funding. We are headquartered in Seattle, but we are remote-first with team members throughout the United States and EMEA. We empower our teams to contribute to building our collective success, invest in their professional development, and offer the flexibility to balance their personal and professional lives. 

Edge Delta is the place where you can be given the opportunity and autonomy to shape the future of observability.

What You’ll Do

As a Senior Product Marketing Manager, you’ll have the opportunity to own our technical content strategy and create bar-raising collateral for both customers and internal teams. You will work closely with our sales, field engineering, and product management teams to deeply understand customer needs and inform your work. Leveraging your expertise, you will shape go-to-market plans, develop persuasive content, and establish strong industry relationships to establish Edge Delta’s products as market leaders. Your insights will directly influence product roadmaps, and your ability to analyze market trends and competitive dynamics will play a pivotal role in maintaining our competitive edge.

• Lead end-to-end product marketing strategies for our observability solutions, driving market penetration and revenue growth.
• Create technical content, including but not limited to, product demo videos, blog posts, webinars, and whitepapers.
• Develop and execute go-to-market plans, including messaging, positioning, and launch strategies, to establish our observability products as industry leaders.
• Collaborate with cross-functional teams to gather insights and translate technical features of observability products into compelling value propositions for target audiences.
• Conduct market research to identify customer needs, market trends, and competitive landscape, utilizing findings to refine product positioning.
• Equip the sales team with knowledge and resources to effectively communicate Edge Delta’s unique value. 
• Conduct competitive analysis to enable other go-to-market teams with a deeper understanding of competitor offerings and industry trends.
• Collaborate with product management to provide insights that influence product roadmap decisions and ensure alignment with market demands.
• Participate in industry events, conferences, and webinars as a subject matter expert to promote our observability products and thought leadership.
• Collaborate with the creative team to create visually compelling and consistent marketing materials that resonate with the target audience.
• Provide input into product feature prioritization based on market needs and customer feedback, ensuring product roadmap alignment with market trends.
• Contribute to the development of thought leadership content, such as ebooks, reports, and videos, that showcase our expertise in the observability space.
• Define and track key performance metrics to measure the effectiveness of product marketing initiatives and make data-driven improvements.
• Continuously refine product marketing strategies based on feedback, market dynamics, and business goals to maintain a leadership position in the observability space.

Who You Are

You are an experienced Product Marketing Manager with a deep understanding of observability and monitoring, and the DevOps space. You work well with ambiguity and take ownership of your projects. You have a proven track record of creating technical content that can used to both generate interest and awareness of the product and to help close sales. You strongly believe in working back from the customer to ensure your content and messaging resonates with the intended audience. You enjoy working in a fast-paced environment where we iterate frequently. You are excited to embed yourself in a highly technical, cross-functional team.

• 5+ years of experience in B2B product marketing, ideally in the DevOps and/or observability space.
• Extremely strong writing skills. You can distill complex, technical topics into engaging content, and you can produce work quickly.
• Excellent storytelling skills and experience creating product narratives and pitches.
• A portfolio of work that demonstrates technical content that is both customer- and internal-facing.
• A self-starter who can own projects from idea through to completion.
• Ability to effectively communicate and work with a technically focused team.
• Experience conducting customer research to inform messaging and content.